The words are easy to understand and express clear concepts. The page is long, but engaging and visual. We are classic style, imported furniture- our tone is friendly but upmarket?? I wouldn’t be the one for you. According to a study by the Nielsen Norman group. I create emotion. This website uses cookies to improve your experience. UGC — user generated content — is hard to develop organically, but if you’ve got a strong brand and appeal to folks who utilize social media — like college football fans — then it can be a great asset to your product pages. Joybird skillfully chooses to focus on what the customer will experience more than the features of its sectional. They speak to your company’s expertise and quality. Despite this, their business actually improved during that period of time! MailChimp has the luxury of being talked about because they’re great for sending out email newsletters. Here’s a look at some great product description examples (and why we love them). Matt Secrist is the VP of Business Development and co-founder of BKA Content, an industry-leading SEO content creation services company. Email is a critical piece of any ecommerce marketing strategy that helps convert browsers into buyers. Brian Peters. There, Google offers related searches—and the fact it suggests these indicates that these queries are common among users. They also recommend you use a formula when creating your title. Get the latest news and updates from BKA. Product descriptions can make or break a sale. Stories draw your customers in and help them visualize what it would be like to own your product. Similarly, a handmade leather playing card case might not sell well if all you show are the technical specs. Download PDF. adroll_currency = "USD"; You’ll hear all about it in the forums. Of course, with ecommerce, customers can no longer hold a product, packaged or not, in their hands. However, if you scroll down to get details on one of their products, you’ll find a voice that is approachable, funny and delightfully off-beat. Instead, you want people to pick up on the key highlights of products in the first few seconds. Comes with complete instructions. Ecommerce product description examples. For an example, check out the chocolatier company Godiva. Oversized enough to be worn as a shawl or used as a picnic blanket, this cozy cashmere-like scarf offers stylish flair with its bold colorblock pattern and fluffy fringe. A compelling product description provides customers with details around features, problems it solves and other benefits to help generate a sale. This way users can navigate easily around the page and still have access to extra information if they need it. A product description is the marketing copy used to describe a product’s value proposition to potential customers. What can businesses learn? Required fields are marked *. Thank you :), Your email address will not be published. The boots are “made with full-grain leather. Words and phrases like “beloved” and “always a crowd pleaser” help emphasize that its milk chocolate truffles are among the chocolatier’s most popular, no matter the occasion. If applicable, use additional images to show your product in use, zooming in for a close-up, and shooting at varying angles. And it usually includes shipping (for non-Prime members). Share in the comments section below! There are a few steps to follow to see which category your product belongs in, and which template to download. But long words thus formed and unfamiliar combinations, especially if they would involve running several consonants together, may benefit from a hyphen, so cross-reference (though crossfire), demi-paradise, over-governed, under-secretary.”, Phew, that was a trip! What format is best? This factor also comes into play when deciding how much information to include in the description. So, agreed that we all drop the hyphen? Yes I am still looking. Let us know in the comments below. 1. Optimization for search is a must for ecommerce businesses—without it, how would customers even find your product? In fact, it seems to be the only way to go. How long should they be? Very importantly, the “Add To Bag” button is featured prominently to direct shoppers to action. Receiving a discount from a friend or family member is a lot more personal than receiving yet another ‘Mega Sale’ email and this is how referral programs can establish a human connection. GoPro uses the power of images masterfully to promote a certain lifestyle with its products: This image gets visitors’ blood pumping far more than bullet points ever could.

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