Don’t stretch, condense or otherwise abstract it. The ® symbol should be placed immediately after the trademark – not after descriptive names. However, this requirement can be satisfied by the use of a logo which includes the ® symbol. True to that commitment, we must be diligent in all efforts of brand representation and communication. The integrity of the signature must be respected at all times. Both logos have a swirling ‘red, white and blue’ design in a sphere-like shape. As a general rule, the TM symbol should be used on the first or most prominent usage of the registered mark in copy. This logo can still be seen at airports, but the next two logos are used more often. To ensure quality reproduction in print, the signature must appear no smaller than 8p in width. A minimum amount of clear space must surround the logo at all times. Please note that the new Delta brand expression does not permit use of the previous versions of the logo. When reproducing the logo, be conscious of its size and legibility. Any modification of the logo confuses its meaning and diminishes its impact. “Delta Blue” is the primary color expression for Delta audiences. Our logo is the simplest, most immediate and most recognizable representation of the Delta brand. In general, a larger amount of visually uninterrupted space should be kept clear for optimal visibility. The Delta logo is one of the company’s most precious assets. Logopedia is a FANDOM Lifestyle Community. Do not place the logo on a background when the color value is between 30% and 50% after conversion to gray scale. Downloads available below; just click the arrow below each logo. New livery adopted in 2003. However, this requirement can be satisfied by the use of a logo which includes the SM symbol. Delta is committed to making flying better. In long documents, occasional use of the TM symbol will reinforce the importance and proprietary nature of the trademark to the reader. • Aeroflot: National flag, with traditional winged hammer and sickle used on fuselage. Examples:DO PANTONE® is the property of Pantone, Inc. We encourage you to become familiar with the correct use of the Delta logo. Always position it for maximum impact and give it plenty of room to “breathe.” This will ensure the logo’s presence and legibility. The Delta® SkyMiles® rewards program... DO NOT Do not use outdated logos unless there is a direct reference to Delta history justifying use. Use the full-color logo when the background color value is between 0% and 30% after conversion to gray scale. The logo can be placed top right, top left, bottom right or bottom left. An SVG version of this logo is recommended but not required. The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Not only did it introduce a new wordmark, but it was dropping the plane and was returning the heart as its main symbol which now has a yellow, red and blue striped look. A larger amount of space (1.5x minimum) should always be placed to the top or bottom of the logo whenever possible. Note: The tertiary colors should be applied in a very LIMITED MANNER and should not be applied as large fields of color. This is an extraordinary opportunity to enjoy all Delta Sky Club™ has to offer. The minimum space for margins demonstrated must always be observed when placing the logo. Consult current PANTONE publications for accurate color. All Delta trademarks should always be designated with one of the following symbols: For service marks which have been granted registration by the U.S. Patent and Trademark Office, use the ® symbol. “x” is equal to cap-height of the Delta logotype (e.g., the “L” in Delta), and is the minimum amount of space required left and right of the logo. The Delta identity is a seal of approval and a promise of industry-leading products and services delivered by 80,000 passionate and determined Delta people. DO NOT In September 2014, Southwest Airlines made a major change to its logo. This space is equal to the cap-height of the Delta logotype (e.g., the “L” in DELTA ). However, this requirement can be satisfied by the use of a logo which includes the TM symbol. The integrity of the logo must be respected at all times. A secondary tier of Delta Red may be used as an alternative background colors to Delta Blue. The logo of Korean Air leads the misconception among people. The Delta logo must always be placed to the left or right margins of any given application. the trademark – not after descriptive names. Delta’s full company name should always be written as three separate words... Delta Air Lines. This is an extraordinary opportunity to enjoy all Delta Sky Club has to offer™. the trademark – not after descriptive names. You can help Logopedia by uploading it here. “Delta Blue” is the primary color expression for Delta audiences. The all-red symbol and all-uppercase logotype speak with an honest, respectful and direct language that embodies our core positioning. https://logos.fandom.com/wiki/Southwest_Airlines?oldid=1720513. White should predominantly be used for typography on primary and secondary colored backgrounds. DO NOT Note: There is no reversed color logo. In long documents, occasional use of the ® symbol will reinforce the importance and proprietary nature of the trademark to the reader. Always reverse to white. In 2001, it was changed to the Canyon Blue livery after the change from Desert Gold, to this. It builds upon our heritage, while communicating with a confident, modern and renewed energy that represents our future. Use the reversed logo when the background color value is between 50% and 100% after conversion to gray scale.

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