Thissystem automatically advanced the engine timing to eliminate unwanted timing changes. The following year, orders reached 7,000 units. In the years following the war, OMC boasted record sales. Ole Evinrude conceived, designed, and manufactured the first practical, commercially successful outboard motor. The acquisition of Johnson gave OMC a total of three manufacturing plants Milwaukee,Waukegan, and Peterborough and 11.5 acres for future expansion. That same year, Elto launched the 7-hpSpeedster twin, selling a record 10,111 units. He spent much of the oceanic voyage in the engineroom of the ship, fascinated by all that he saw. Evinrude Didn’t Invent the Outboard. Within the plants there existed a policy of consolidatedcompetition which allowed the brands of Evinrude-Elto and Johnson to compete with eachother for market share, as if there was no parent company involved. Ole Evinrude (1877-1934), inventor and entrepreneur, founded an industry and managed a thriving company while remaining one of America's most honest and generous businessmen. Total production in 1947 for OMC was a stunning 262,091 motors. Returning to Wisconsin in 1900 at the age of 23, Evinrude opened a pattern-making shop. This time he hid the pieces throughout the farm until a few months after hissixteenth birthday when his father went out of town. 0000016473 00000 n Thisconfiguration was awkward to fill. The partnership of Clemick andEvinrude was an overnight success, landing a government contract to produce 50 portablemotors. The hose, in and of itself, was a remarkable innovation. The late 1940s and 1950s were considered the age of innovation for the marineindustry. Poised to take on Johnson, the newly formed Outboard Motors Corporation was hit hardby unfortunate, yet unforeseen, circumstances. Ole Evinrude is the man most associated with the earliest outboard motors. Theseengines were also the first to have the powerhead encased in rubber. Fuel shortages threatened the industry in the early 1980s and economical was the newbuzzword. Having sold his part in Clemick & Evinrude, he founded ELTO or the Elto Outboard Motor Company. Though sales had fallen from previous years, Evinrude Motors stillremained the industry leader in 1919 when Ole was freed from his non-compete clause.Upon his return from their five-year sabbatical, Oles first order of business was to designa 3 hp twin-cylinder aluminum engine, weighing in at only 48 pounds. Ole Evinrude formed Evinrude Outboard Motors, which he sold in 1913 in order to look after his sick wife. The first prototype outboard motor was tested in the spring of 1921 in alightweight boat built by Warren Conover. She was twenty-two and he wasthirty. Another of Johnsons factory managers, Harold Bourdon, also retired after 48 years of service. When they were 2 miles from shore Bess said that she wanted a dish of ice cream. The electric-starting Evinrude Starflite and manual-startingFifty-Four also contained the V-block engine but both models were quickly discontinued lessthan two years later. 0000002096 00000 n 0000001812 00000 n The Sea Horse was introduced by Johnson on January 12, 1929 to rave reviews at theNational Motor Boat Show in NYC. This led to aslowdown in production for both lines and brought thoughts of standardization to the minds ofOMC management. [4][5] By 1912, the firm employed 300 workers. The depression impacted Johnson as much as it did OMC. With theprevious carbureted systems, boaters had to endure a nine-step starting sequence. The newly formed Johnson Motors Company burstonto the scene with a twin-cylinder motor, quickly taking leadership away from EvinrudeMotors. Throw The Oars Away! Evinrude won many awards for his work, but even more importantly, his career proves that hard work and a kind heart need not be incompatible with success. The newly formed company sold 2,090 motors in 1911,representing an increase of more than a thousand units over the preceding years sales. The next summer saw the first field tests of Evinrude's outboard motor, a 1 1/2 horsepower, 62-pound iron engine that his new wife said looked like a coffee grinder. Evinrude was born on a farm outside of Christiana, Norway. The introduction of a new 115-hp motor in1967 renewed OMCs interest in factory-sponsored racing. Their firm immediately began to develop its first outboard motor, a one-cylinder, 1.5 hp model, which became an instant success upon its introduction in 1909. Alsothat year, OMC launched a line of marine accessories, ranging from electric starting kits topropellers. Despite thenew competition, OMC continued to thrive. 0000002574 00000 n In 1952, OMCacquired RPM Manufacturing Co. of Lamar, MO, a manufacturer of rotary lawn mowers thathad recently gone into receivership. In 1989, OMC purchased some of the holdings of Murray Industries, Inc., makers ofChris-Craft boats. After Evinrude died, his son, Ralph Evinrude, took over day-to-day management of the company, eventually rising to chairman of the board. Like Ole Evinrude, Lou Johnson conceived of theidea for a motor one hot day in 1903 when he had to row his 18-foot boat, the Arrow, ten milesupstream to harvest walnuts. The Aluminum Boat Group included Princecraft/Springbok, Suncruiser, Low, SeaNymph, Grumman, and Roughneck. Evinrude reported that his invention was inspired by rowing a boat on Okauchee Lake, a small lake outside Milwaukee, Wisconsin, on a hot day to get ice cream for his girlfriend, Bess.

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