Heated tobacco products (HTP) have been on the U.S. market since 1996. As e-cigarettes drive youth tobacco use to highs unseen in nearly two decades, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market. Finally, PMI has revealed no plan to combat the population-level effects of menthol flavored HeatSticks. Discover who we are Philip Morris International has a diverse workforce of around 73,500 people who hail from every corner of the globe. A second U.S. store opened in Richmond, VA, on November 16, 2019 along with some pop-up kiosks. The concern is that users may assume that the permitted “reduced exposure” claim may translate to “reduced risk” and encourage IQOS use, especially among those who have not used nicotine products before. FIND A STORE. To date, 20 of 31 studies on heated tobacco products were funded by the tobacco industry. 202.454.5555, authorized the marketing of IQOS with the reduced exposure claims, expose users to lower risks of some diseases, but higher risks of others. Nicotine levels in IQOS aerosol are higher than some of the older generations of e-cigarettes, but lower than the newer generations of e-cigarettes. To get a glimpse of the first U.S. stores, a team of four Truth Initiative staff and affiliates individually visited the IQOS store in Lenox Square Mall and the IQOS inside a RaceTrac gas station in Smyrna, GA, to understand how the stores operated. For the past 10 years, we built a team of over 400 scientists and invested billions with one goal: creating an alternative to cigarettes for those adult smokers who want a better choice than continued smoking. Like its international counterparts, the Lenox Square Mall store features a simple, elegant design and is decorated in a manner that evokes tech-savvy, high-end products like Apple. Important information: IQOS is not risk-free. REMOVE YOUR NAME FROM OUR MAILING LIST. visit quitassist.com. Local public health advocates are aware of international marketing efforts targeting youth (See “IQOS abroad: Upscale lifestyle product marketed to youth,” page 6) and are wary of such tactics being instituted in the U.S. Shirley Borghi, executive director and vice chairman of the Hispanic Health Coalition of Georgia, is concerned that the new, sleek design of IQOS and its stores as well as the accessibility of heat sticks sold in local convenience stores will attract and keep urban and minority customers. Scientific studies have shown that switching completely from conventional cigarettes to the IQOS system significantly reduces your body’s exposure to harmful or potentially harmful chemicals. While visitors’ driver’s licenses were scanned and personal information collected at the IQOS store in Lenox Square Mall, a 21-year-old visitor to the RaceTrac convenience store was not asked for ID until the end of her visit. © 2020 Philip Morris International. In fact, over 50% of users from PMI test studies in Japan still fell within PMI’s categories for dual-use and predominant cigarette use. If you need immediate assistance, please call Customer Service at 1-877-438-4767, 9:00 a.m. to 9:00 p.m. In South Korea, 40% of young adults between the ages of 19-24 were aware of IQOS three months after its introduction. Please call 1-800-494-6444. cigarette smoke injures your children’s health. **Source: Based on FDA’s marketing order for the IQOS system dated July 7, 2020. PRIVACY STATEMENT This site is reserved for smokers or IQOS users over 18 years old. On July 7, 2020, the US Food and Drug Administration (FDA), a government agency responsible for protecting public health, made a historic decision concerning IQOS. IQOS México IQOS France IQOS Philippines IQOS Costa Rica IQOS Indonesia. The FDA’s decisions came after several years of scientific reviews of the evidence provided by Philip Morris International. IQOS online store in US. 5 km; 10 km; 20 km; 50 km; Filter If you decide to QUIT TOBACCO, visit quitassist.com. **Source: FDA's marketing order for the IQOS system dated July 7, 2020. On July 7, 2020, the US Food and Drug Administration (FDA), a government agency responsible for protecting public health, made a historic decision concerning IQOS. IQOS is the first and only tobacco heating system that has completed the US FDA Modified Risk Tobacco Product application process, concluding that switching completely to IQOS reduces your body’s exposure to harmful and potentially harmful chemicals*, and communicating this is appropriate for the promotion of public health.

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